There’s this lingering perception that P&G soaps are old-fart programming, when in fact they both trailblazed like crazy.

 

It is weird to me that there is that perception. Sometimes I think we’re the best kept secret. But what can you do? We’re going to continue to stay relevant. We have Liberty [Meredith Hagner] coming down with leukemia and we’re going to get into the whole stem-cell issue with her mom Janet [Julie Pinson], who is Catholic. We’ll be presenting many points of view on that. Meredith is leaving us but the role of Liberty will be recast. We’re also bringing on a new young man for Liberty, and we’ll be aging the character of Faith so that she’ll be a pivotal member of the Snyder household. We have great stuff for Luke [Van Hansis] and Noah [Jake Silbermann]. It is absolutely imperative that we regenerate our young group of characters if ATWT is going to have a life elsewhere. Going back to the days of [creator] Irna Phillips, it has been the signature of ATWT to tell youthful and relevant and timely stories. That’s not going to stop now.